New Law Targets Japan’s Host Clubs, Cracking Down on “Love Business”

A recent legislative change in Japan aims to curb exploitative practices within the host club industry. This new law specifically targets host clubs using romantic manipulation to financially exploit customers, a practice now deemed illegal and facing stricter regulations.

The Core of the Issue

In Tokyo’s Kabukicho district, host clubs thrive, with hosts like Ao, who is often nominated by many clients each month. He meticulously cultivates his appearance, emphasizing cleanliness and gratitude toward both fellow hosts and female customers, or “hime.”

The revised Entertainment Business Act, influenced by concerns over vulnerable women being pressured into debt and sex work, prohibits host clubs from engaging in “love business.” The National Police Agency reports a 40% surge in consultations involving host clubs between 2021 and 2024, illustrating the growing need for regulatory action.

The Impact on Those Involved

The legislative changes have sparked mixed reactions. Ao, a host for over two years, expresses confusion about the vagueness of the term “love business,” questioning where to draw the line in interactions. The aim is to rescue women caught in these exploitative situations.

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“I think it’s better to be regulated by law,”

—Makida Takayuki, Chief Operating Officer of Group Dandy

The amended law specifically addresses the exploitation of vulnerable women. The core issue stems from host clubs using female customers’ earnings from sex work as income. According to data from the Japanese Ministry of Health, Labour and Welfare, real wages have not kept pace with inflation, affecting those in lower-paying jobs (Ministry of Health, Labour and Welfare, 2024), pushing some toward these environments.

A Look at Personal Experiences

The story of Kisaki Mirai, who was drawn into the host club scene at 18, illustrates the potential dangers. After escaping this environment, she now receives support from the NPO corporation Pappus.

Suzuki Aoi, who is also a reporter, had her debts swell to around 2 million yen at one point.

Ao, initially seeking higher earnings, found the host club route promising. He now earns significantly more, but emphasizes a professional approach and a desire to mentor new recruits. The goal is a shift towards a more ethical practice.