Liverpool‘s significant transfer spending this window is the culmination of a meticulously crafted long-term strategy, according to club CEO Billy Hogan.He revealed that securing a record-equalling 20th English top-flight title served as the catalyst, convincing the club it was time to operate as a modern footballing powerhouse.
The Reds’ latest acquisition,French striker Hugo Ekitike,joins from Eintracht Frankfurt in a deal possibly worth £79 million ($106.84 million) with add-ons.This ample investment pushes Liverpool’s total expenditure for the current transfer window to nearly £300 million ($405 million). To date, player sales, including six departures such as Trent Alexander-Arnold, have generated approximately £64 million ($87 million).
This aggressive outlay represents a notable shift from Liverpool’s historically prudent approach to the transfer market. However, Hogan maintains that the club remains committed to its policy of financial sustainability.
“This hasn’t happened overnight; its been years in the making,” Hogan stated in an interview with The Athletic. “Our focus is consistently on creating a ‘virtuous circle.’ We aim to manage the club effectively to maximize revenue generation, wich in turn allows us to reinvest more into the team. Focusing solely on one summer can distort the overall picture. Last summer, there was considerable commentary about our perceived lack of spending.”
Hogan elaborated that this strategic approach aligns with the ambitions of the American-led fenway Sports group (FSG), who are keen to build upon the success of last season’s Premier League title under manager Arne Slot.
“Having achieved our 20th English league title, we recognize Liverpool as one of the world’s premier clubs. We are committed to ensuring our actions reflect that status,” he added. “Attracting globally renowned stars to play at Anfield and filling stadiums during tours in Hong Kong and Japan are precisely the outcomes we anticipate and desire.”
Liverpool is scheduled to face AC Milan in Kowloon, Hong Kong, on Saturday. Following this, they will compete against Yokohama FM in the J League World Challenge in Yokohama on Wednesday. The club will commence their Premier League title defense at home against Bournemouth on August 15th.
