Everyday life has never been so challenging as before, and that is why many yearn for a feeling of balance, calm and comfort. In the case of Lincoln, the market is calm, America’s number one mental wellness app.
This collaboration was born within the framework of #WorldRelaxationDay which was held last Saturday and at a time when physical and mental well-being assumes a fundamental role.
Provide a context for this alliance, in accordance with the World Health Organization (WHO), he 40% of the population experiences symptoms of anxiety and 23% depression as a consequence of social isolation and the pandemic.
Due to this challenging situation, it is estimated that these figures are meant to increase and more in the case of people who do not carry out practices that have a positive impact on their health, such as meditation he cardiovascular exercise.
Therefore, this collaboration between Lincoln y Calm comes at a perfect time, since as part of your experience easy, Lincoln offers its customers a membership before free app.
“Sanctuary and wellness concepts are Lincoln priorities and present in everything we do for our clients”, dice Michael Sprague, Director of Lincoln Motor Company North America.
Lincoln vehicles provide a sanctuary for customers when they come back slowly return to your daily routines. This collaboration, the first of its kind in the Automotive industry, is another way of caring for and attracting our consumers, offering them a feeling of calm, balance and rejuvenation so they can focus on what matters most to them.
In 2019 the brand carried out a survey in a pilot program, in which he considered more than 1,500 consumers from different cities, who enjoyed a membership before, getting a Encouraging response, as 97% of participants defined Lincoln and Calm’s wellness experience as positive.
“One of the best gifts we can give ourselves is a moment that helps us find balance”, dice Matthew McConaughey, actor, producer and Lincoln ambassador.
“These days, life has become stressful enough for everyone, so being more mindful, taking five minutes for yourself before driving home and relaxing after a long day, or just being nicer at all times, that’s taking care of yourself and those around you. “, Maintains the protagonist of Interstellar and many others.
A relaxing trip
This experience of full consciousness he all the attention, will provide customers Lincoln in Mexico, the United States and Canada a membership before free for a year in the silent platform. The promotion will be sent through Lincoln Way app, where they will be directed to the Quiet to register.
“Various studies on all the attention have shown that the use of Calming down before getting behind the wheel has benefits such as improving concentration and staying calm“Said Alex Will, Calm’s chief strategy officer.
The brand knows how consent to its users, that’s why the use of exclusive technologies like Welcome Lincoln that allows to provide a reception similar to a best regard, at the time of accessing the vehicle.
In addition, the functions available as seats in perfect position, through its 30 positions minimize stress on shoulders and neck mate with the body.
Even the masaje Active Motion is designed to help Reduces muscle fatigue, aches and pains by keeping muscles and blood vessels stimulated in the legs and lower back.
All these virtues, together with the effects of the quintessential relaxation app, CalmMake each Lincoln vehicle a unique experience that goes beyond the cabin.
