The year is about to end and many celebrities will remember it as positive in the workplace. Due to the pandemic, open television regained its audience and we clearly saw that in the second half of 2020, when figures returned that we had not seen for a long time, mainly on weekdays. We are now going with the most successful in the last 12 months according to the measurements of specialized agencies.
Soap operas and series
The first high figure of the year occurred with the premiere of the teleserie Like you there are no 2, this in the last week of February with an audience of 4 million 157 thousand people. The production starring Adrián Uribe started well, but the reality is that with the passing of the weeks their numbers dropped.
The opposite case was I give you life. The telenovela that began in March on Las Estrellas has been the most successful so far as its numbers grew week by week and ended on Sunday, broadcast the first week of July, which had 5.1 million people. The melodrama starring Eva Cedeño, José Ron and Jorge Salinas made the 18:30 hours strong and was a reminder that the genre, when well done according to today, does not go out of style. A great success from the producer Lucero Suárez.
A surprise was in the middle of the year the transmission of Ruby, the series. With the leading performances of Camila Sodi, José Ron and Rodrigo Guirao, the outcome of the adaptation of this classic by Yolanda Vargas Dulché registered 4.8 million people in its final episode and kept the audience’s interest during its 25 episodes on air.
The case of repetitions in the evening hours was a phenomenon. Productions like Distilling love and I am your master they were in the first place of hearing in all the open programming most of the year. The learning is that the audience of Las Estrellas is faithful to their melodramas and no matter the time or that many already know the end of the story, the viewer wants to see their actors and stories, giving four million people on average tuning in to the channel .
And the success in new productions of the last quarter of 2020 was Overcome heartbreak, of which an increase is expected in its final, scheduled for next Sunday, February 14. The story starring Daniela Romo, Claudia Álvarez, David Zepeda and Juan Diego Covarrubias has been placed as the most watched on all open television in a few days, reaching four million people, but as we said here at the time, the fact that special chapters have been made for Christmas and the one coming for the New Year speaks of a great acceptance.
Weekend schedule
The event of the year occurred with the television premiere of the film Coco, which Azteca 7 broadcast on the occasion of the Day of the Dead and which had an average of 5.2 million people. The animated production that was presented in theaters in 2017 has the original voices of Benjamin Bratt, Gael García Bernal, Ana Ofelia Murguía, César Costa and Jaime Camil among many others and its story made many emotional, mainly because of the meaning to always keep in our memory loved ones who have already left. This audience figure had not been registered in that signal in the last ten years.
The success of the format Who is the mask? it remained in its second season. With a maximum reach of 9.1 million people and a maximum average during its air weeks of 7.7 million. In the final program, the overall average was 3.9 million. With these figures, there is no doubt that Who is the mask? was the leader in the prime time Sunday.
Unit programs
In 2020, the leadership of two broadcasts that already exceed the decade on the air was maintained. We start with The rose of Guadalupe, the production of Mr. Miguel Ángel Herros that remained in the first places of audience and in some days, in site one. It is the workhorse of Televisa, we saw it this year when due to the pause in the recordings due to the pandemic, there were no productions ready to go on the air, so it was The rose of Guadalupe the one that was programmed two hours in the month of July some weeks. In 2021 we will see season 14.
As the saying goes had a consolidation this year. It was also among the first three audience places on some occasions, so with this good result, Genoveva Martínez’s production starring Mr. Sergio Corona is already writing its eleventh season … Until next time!
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