Lidl Ireland cuts the price of milk – two-litre carton now €2.19

Lidl, the popular Irish retailer, has announced a price cut on their two-litre cartons of milk which will now cost €2.19. The company aims to pass on €2.7 million in savings directly to shoppers, and this move is expected to have a significant impact. According to Dermott Jewell, the policy and council advisor for the Consumer Association of Ireland, this is a positive step towards fairer and more transparent pricing in the food retail sector. Lidl’s CEO, J.P. Scally, describes the decision as a result of the company’s efforts to increase efficiencies and reduce costs. Additionally, a recent reduction in the cost of milk production has aided the decision. Lidl prides itself on working with the best milk producers in Ireland and is the first retailer in the country to reduce the price of this cupboard staple. Lidl’s efforts to provide its customers with the best value are evident in this move, and it is likely to spark a shift in the pricing strategies of other retailers. This is the first price decrease in milk in Lidl stores since 2009, and shoppers can expect to see more such initiatives in the future.