LG Gaming Portal Revolutionizes Cloud Gaming Experience
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SEOUL, South Korea – August 20, 2025 – LG Electronics is dramatically reshaping the landscape of cloud gaming with an expansive upgrade to its Gaming Portal, now accessible in over 30 countries. This strategic move delivers a versatile gaming hub for users of webOS-powered televisions and devices, seamlessly integrating both native webOS games and a growing library of AAA titles.
Enhanced User Experience and Cloud Gaming Integration
A meaningful user experience (UX) overhaul, launched this August, simplifies the discovery and access of premium games. The newly implemented ‘Play with Gamepad’ menu allows players to directly select their preferred cloud gaming service, including Amazon Luna, blacknut, Boosteroid, and Xbox Game Pass Ultimate, providing instant access to a diverse catalog of titles. This streamlined approach addresses a key consumer need for consolidated gaming access, as highlighted in a 2023 report by Newzoo, which found that 78% of gamers use multiple platforms [[1]].
Did You Know? LG TVs are the first to support up to 4K 120Hz with HDR cloud gaming via the native GeForce NOW app, thanks to a recent collaboration with NVIDIA.
NVIDIA Partnership and Accessory Access
LG’s collaboration with NVIDIA marks a pivotal moment, establishing LG televisions as the first to support cloud gaming at up to 4K resolution with a refresh rate of 120Hz and High Dynamic Range (HDR) through the GeForce NOW application. The UX upgrade also prioritizes convenience, offering speedy access to essential gaming accessories like gamepads and controllers. A new ‘Recommended for You’ feature connects users with relevant promotions and purchasing options,enhancing the overall value proposition.
Competitive Gaming and Expanding Game Library
For players seeking a competitive edge, the Gaming Portal introduces ‘High Score Challenge,’ a feature designed to foster engagement and rivalry. Accessible through the ‘All Games’ tab, this feature currently supports titles like Color Mash, with plans for expansion. LG is actively broadening its game library through strategic partnerships.
A collaboration with Blacknut, a cloud gaming service, grants players access to games via individual subscriptions. This includes adaptations of beloved classics such as Agatha Christie – Murder on the Orient Express and Who Wants to Be a Millionaire?, alongside newer titles like Nickelodeon Kart Racers 3: Slime Speedway. Immersive experiences like Everdream Valley, where players customize their farm and interact with animals, and the cooperative chaos of Overcooked! 2 are also available. Blacknut’s catalog also features controller-free options like The Jackbox Party Starter and the upcoming Inua – A Story in Ice and Time.
Pro Tip: Explore the free games available through LG’s partnership with Play.Works for a budget-friendly gaming experience.
Free Games and Future Growth
LG’s partnership with Play.Works unlocks a wealth of free games,including popular titles like Wheel of Fortune,Tetris,and Pac-Man. Recent additions include Creature Mix, which utilizes artificial intelligence to allow players to create unique creatures, and the dungeon adventure game Temple Maze.
“With over 4,000 cloud-based titles and 600 free single and multiplayer games,LG’s Gaming Portal is quickly becoming an all-in-one hub for every player,” stated chris Jo,head of the webOS Platform Business Center at the LG Media Entertainment Solution Company. “Through new UX upgrades and a growing ecosystem of partners, we are bringing every kind of game closer to users worldwide through their effortless discovery.”
| Feature | Description | Launch Date |
|---|---|---|
| Gaming Portal Expansion | Availability in over 30 countries | Ongoing (as of August 2025) |
| UX Upgrade | Streamlined access to cloud gaming services | August 2025 |
| NVIDIA geforce NOW Support | 4K 120Hz HDR cloud gaming | Recent (date unspecified) |
| High Score Challenge | Competitive gaming feature | August 2025 |
what are yoru thoughts on the growing trend of cloud gaming? How do you see LG’s Gaming Portal impacting the future of home entertainment?
The rise of cloud gaming represents a significant shift in the gaming industry, moving away from customary console ownership towards subscription-based access. This trend is fueled by advancements in internet infrastructure and the increasing demand for convenient,on-demand entertainment. LG’s Gaming Portal is strategically positioned to capitalize on this growth, offering a compelling alternative to dedicated gaming platforms.the integration of multiple cloud gaming services and a diverse game library are key differentiators, appealing to a broad range of gamers. Future developments are likely to include further integration of artificial intelligence for personalized game recommendations and enhanced gameplay experiences.
Frequently Asked Questions about LG Gaming Portal
- what is LG Gaming Portal? LG Gaming Portal is a hub for cloud gaming and native webOS games on LG TVs and devices.
- Which cloud gaming services are supported? Amazon Luna, Blacknut, Boosteroid, and Xbox Game Pass Ultimate are currently supported.
- Is a controller required to play all games? No, some games, like those in the Jackbox Party Starter pack, are playable without a controller.
- How much does LG Gaming Portal cost? Access to the portal itself is free,but individual games or subscriptions to cloud gaming services may require payment.
- What is the benefit of the NVIDIA partnership? The partnership enables LG TVs to support 4K 120Hz HDR cloud gaming via GeForce NOW.
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