Can creativity suffer limits imposed by politically correct? Good question, right? And here rivers of words would immediately flow. A few years ago a known brand of food products happened to be accused of being homophobic because it presented the classic family of mum, dad and children. And to avoid dire economic effects (pecunia non olet?) Due to threatened boycotts) the Emilian company backed down and bowed to the mainstream. Then it happened to a German beauty products company (NIVEA) which for a cream chose a pay-off that recalled the company’s brand unequivocally linked to the whiteness of the snow. WHITE PURITY. “It’s racist!” it was the accusation that was launched. And she was overwhelmed with controversy. So, after only two days, due to the negative reactions on social networks, the company decided to withdraw the advertisement, the post was canceled and the entire advertising campaign blocked! The company was left to genuflect politically correct and rely on a timely press release in which the spokesman apologized to users, reiterating that discrimination is excluded in all decisions and in all sectors of their activities: «We are deeply sorry for anyone who may have felt offended ». And since the jerks will never go extinct, here l’Oréal has decided not to use the terms “white”, “whitening”, “clear” anymore from all its products intended to make … the color of the skin homogeneous . A similar decision was made by the Indian branch of Unilever by changing the name to the skin lightening cream marketed as “Fair & Lovely” since the term “fair”, among its meanings, is also synonymous with “clear”. They are also reflecting on how to change the logo of a famous food line called “Uncle Ben’s”, which has a colored butler logo! And I keep wondering if politically correct can impose limits on creativity.
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July 1, 2020 (change June 30, 2020 | 6:42)
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