In a duel that surely all lovers of good basketball would have wanted to appreciate on the courts, the active legend LeBron James and his brand Lobos 1707 Tequila and Mezcal, has managed to win the Cincoro brand belonging to ‘His Majesty’ Michael Jordan.
In a ceremony organized by The Tasting Alliance and ReserveBar, in the midst of the World Spirits Competition held in San Francisco; James’ company Lobos 1707 similarly managed to outperform 100 other brands of reposado tequila.
Last month it had already been announced that both would be finalists of the competition, whose final opinion has been made known in the last few hours. Diego Osorio, founder and sports director of Lobos 1707 has expressed his delight at such an important recognition.
“We are very proud that our tequila is recognized by the most prestigious liquor competition in the world,” Osorio tells the Boardroom portal. “My priority has always been to deliver on our promise to create an exceptional tasting product, and receiving this award shows that we have done just that. The response we have received from consumers to our reposado tequila has been incredible and sobering.”
Likewise, Derek Correia, president of ReserveBar, declared that “the competition was very tough, but Lobos 1707 stood out. Like many of the medal winners, we are excited that this product is available to purchase at ReserveBar.com for convenient delivery directly to your home or office.”
It should be noted that Lobos 1707 was also the best-selling liquor in general in both February and March within the online order delivery platform Drizly, through its mobile application.
For obvious reasons, we will not be able to observe Jordan and LeBron on the same court, however, it has been demonstrated once again that their talent has transcended outside the court, being two great examples of how to invest their money in profitable businesses that are widely accepted by the public. market in which they have entered.
Meanwhile, the most staunch basketball fans continue to debate: who is the GOAT? At least in this last battle, ‘King’ James has won.
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