In Counterpoint’s latest Monthly Market Pulse report, it was mentioned that compared to April this year, Samsung gained 2% market share and Huawei is now at 16% after breaking a record 21% market share in April.
Although the early summer months are more difficult for smartphone manufacturers, especially in India lockdown, Samsung rebounded when the market reopened in July and August. Rising tensions between Indian consumers or people and Chinese products are clearly in the favor of Samsung, which is helping it achieve its best performing month in India since 2018 thanks to marketing online of aggressive.
GSM Arena said, Apple managed to maintain a market share of 12% compared to April. With the launch of the new iPhone 12 series, there is a possibility of increasing market share until the last quarter of this year.
“Geopolitical policies and interstate politics affect the smartphone market in many ways. There will be increased marketing activity to seize opportunities in this region and this sentiment. As a result, the concentration of top players in the market smartphone will get stronger. We see players like Samsung, Apple, Xiaomi and Oppo get the most benefits, “said Research Analyst Minsoo Kang.
Xiaomi has seen an increase in market share and is expected to continue to earn points. This is because the manufacturer is becoming an alternative Chinese mobile phone brand in Europe, filling the void left by Huawei’s slumping market. (Also read: Normalization of Israel’s Relations with Arabs is a Sign of Palestinian Diplomacy Failing)