«Latvian Literature» will represent Latvia at the London Design Biennale with the campaign #iamintrovert / Article / LSM.lv

After wins the Latvian Design of the Year Award in 2019 Latvia will be represented by the Latvian Literature platform in 2021 with the literary export campaign #iamintrovert at the London Design Biennale, the representatives of the platform informed. Visual artists Krista and Reinis Dzudzilo and director Una Rozenbaum have been commissioned to create the design artwork. –

Artists Krista and Reinis Dzudzilo in collaboration with the team of the Latvian literary export platform “Latvian Literature” and the authors of the idea of ​​the campaign #iamintrovert Unu Rozenbaum have created the object “In³”Or“ Introvert In Interior ”. It is planned that the biennial will literally bring to life the comic characters drawn by the artist Reinis Petersons #iamintrovert – writer I. and writer I. – with whom visitors will have the opportunity to share their secret.

Both images of the writers will provide a private response to this mystery in literary form.

The object refers to the interior of the exhibition space “Somerset House” intended for the Latvian exposition, the two vertical arched windows in it. Together they form a three-dimensional trinity. “In^3” is at once a sacred and everyday object, which itself is a space. The object was revealed sculpturally, including a discovery of content and form on each side. It is like a performative, living monument to Latvian contemporary writers and literature, ”reveals Krista and Reinis Dzudzilo.

With the #iamintrovert campaign, Latvia presented itself, together with Lithuania and Estonia participating in the London Book Fair in 2018. The campaign opened Latvia as a nation of introverted writers, who like to dedicate themselves solely to writing books about getting together and attending public events. The campaign received two gold medals at the advertising festival “Adwards” in 2018, as well as the Latvian Design of the Year award in 2019.

“The campaign achieves its goals with humor and wit, as well as lingers in people’s memories. It shows the psyche of the nation in a heartfelt way with a rich range of content.

We hope that the campaign will continue, ”said the chairman of the jury of the Latvian Design of the Year Awards 2019, the head of the Design, Architecture and Digital Art Department of the Victoria and Albert Museum, as well as the creative director of the 2018 London Design Biennale. Cristopher Turner.

The London Design Biennale is an association of the world’s most ambitious and imaginative designers, curators and design institutions. The Biennale was scheduled to take place in September this year, but due to the restrictions imposed by the Covid-19 virus, its holding was postponed to the summer of 2021 (June 1-27). Artist and set designer Es Devlin has chosen resonance as the central theme of this year’s biennial, which the participants will play in their design works of art. In 2018, Latvian artist Artūrs Analts won the London Design Biennale with the art installation “Matter to Matter”.

Visual artists Krista Dzudzilo and Reinis Dzudzilo are a tandem of artists working together in visual arts, theater and opera. Both have created scenography, videos and costumes for productions in various Latvian theaters and operas, as well as created several solo exhibitions of contemporary art, the last of them at the Alma Mater Gallery. In 2019, Dzudzilo represented Latvia with the installation “ZRwhdZ” at the Prague Scenography Quadrennial, where he won an award. This work was exhibited in the contemporary art center “Kim?” and was nominated for the Purvītis Prize 2021. In 2019, they won the “Latvian Design of the Year Award” for the historical exposition “Smudge of Conscience”.

Director Una Rozenbauma has worked for more than ten years as a creative director at Mooz, DDB, Not Perfect, Vuca Communications and Ogvily. Author and creative director of the idea of ​​the brand #iamintrovert. She has created publicity campaigns for the Latvian National Symphony Orchestra, the magazine “Rīgas Laiks”, the portal “Satori”, the film “Chronicle of Melania” and others. Director and screenwriter for the films “Dog and Dream”, “Liberation” and “Window”.

The project is implemented in cooperation with the Latvian Ministry of Culture, the Ministry of Economics, the Ministry of Foreign Affairs and the Latvian Embassy in Great Britain. Additional information on the Biennale website.

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