«Late night» – Full viewer flight – see the numbers

After 20 years, “Senkveld” is over, TV 2 announced on Monday. The latest program will be broadcast on Friday 21 May. Only six broadcasts remain, the channel informs.

TV 2 justifies «Late night»the wreckage that they have to renew themselves. Program editor Kathrine Haldorsen tells Dagbladet that they will therefore not continue with the talk show format.

– The renewal means that we focus on four content categories where the talk show category is not among these. It’s hard to get talk shows to flow. The renewal in TV 2 is to get people over to Sumo. The programs that are not streamed at all will be difficult to get on the air, she says.

Full seerflukt

Dagbladet has asked TV 2 for the viewership figures for the “Late Night” concept from 2003 until this spring. The channel’s press manager, Jan-Petter Dahl, says that TV 2 “does not have complete figures for all seasons”, but broadcasts a spring and autumn overview from and including the autumn of 2015 to and including the spring of 2021.

The figures that TV 2 has shared with Dagbladet show the flight of viewers that has affected the concept in recent years:

From the autumn of 2015 to the spring of 2021, “Senkveld” has lost more than half, 53 percent, of viewers.

«Late night with Thomas and Harald»:

• Autumn 2015: 769,000
• Spring 2016: 602,000
• Autumn 2016: 533,000
• Spring 2017: 616,000
• Autumn 2017: 552,000
• Spring 2018: 547,000

«Late night with Helene and Stian»:

• Autumn 2018: 537,000
• Spring 2019: 465,000
• Autumn 2019: 435,000
• Spring 2020: 375,000
• Autumn 2020: 380,000
• Spring 2021: 362,000

Throws the cards in the air

Marianne Massaiu, TV manager at the media agency Mediacom, is not surprised by the news that the program is being taken off the air.

– I do not want to say that 300,000-400,000 viewers in 2021 are poor viewership, but yes, they have gone down. For “Senkveld”‘s part, all the time Stian Blipp has decided to quit, a change of program manager still had to be carried out. Should TV 2 then start the search for a new profile, or do something completely new, the expert asks.

End of “Late Night”

– It seems that they throw the cards in the air and see if they find new concepts that have the right to life. I would think that TV 2 focuses a lot on just the popular program surface in the future. It is attractive to advertisers. They also prove that they can challenge NRK with new and good concepts, such as “Kompani Lauritzen”. It will be exciting to see what they fill the vacancy with, she continues.