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Lada ends in Western Europe. German sellers are fighting to maintain sales

The Russian carmaker has decided to stop selling its cars in Western Europe because it would be too expensive to adapt to emission standards. However, German Lada sellers are demanding that sales be maintained.

In recent years, the carmaker Lada has primarily focused on the domestic Russian market, yet it has continued to operate officially in selected markets in Western Europe, specifically in Germany, where it still relatively successfully offered, for example, the legendary offroad 4×4, also known as Niva. Last year, however, it announced that it had decided to withdraw from European Union markets. However, local dealers are against.

The end in the European Union is explained by the brand by strict emission standards, or the costs associated with meeting them. It is not only the need for more advanced technology under the hood, but also additional costs, such as a fee for approving a small series of vehicles. Lady’s management has thus decided that due to low margins, adapting her cars to the conditions of the European Union will no longer pay off. Especially when there is also competition from the alliance’s own stable, in the form of Dacia, which also belongs to the wings of the Renault-Nissan-Mitsubishi alliance.

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