The strategies with which to become news through the networks are as many as they fit in the imagination, but erasing the profile is one of the most recurrent. Often, influencers, stars and firms – for example, Bottega Veneta recently – close their networks, getting them to talk about them again without doing anything. But only Kylie Jenner he could manage to start with a much more subtle move: unfollow until he had only 27 profiles on his “followed” list. Among those who have disappeared from it, one very specific set off his fans’ alarms: Kylie has stopped following Rosalía… and the theories about why they are the most diverse.
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