Netflix’s animated feature KPop Demon Hunters has become a global sensation. The streamer will now release⁣ a sing-along version in theaters, showcasing its growing ambitions in family entertainment.

Since its mid-June ⁣debut, the film‍ about a​ K-pop girl group battling demons has consistently ranked among Netflix’s top two global movies⁢ for five weeks. Remarkably, viewership has increased each week, peaking at 25.8 million views in its fifth week-a first for a Netflix original film.

the film’s success extends to the music charts. “Golden,” a featured song, topped the Billboard ⁣Global 200 before being surpassed by another K-pop track. This crossover between music and animation suggests kpop Demon Hunters could serve as a model for Netflix as it competes with​ Disney in the family animation market.

Sony Animation produced the⁢ movie, and Netflix distributed it. Its on track⁣ to‌ become the platform’s biggest ​animated release yet.

The theatrical sing-along version includes subtitled lyrics for audience participation. This aims⁣ to‌ broaden the film’s reach and establish a franchise, mirroring Disney’s tradition of family-pleasant musicals.

Industry experts emphasize that family‍ animation is a highly profitable genre. PG-rated films consistently outperform PG-13 titles at the box office.

By leveraging the ⁢global popularity⁢ of K-pop, Netflix is attempting to establish a​ foothold in a market long dominated by Disney and Universal’s Illumination studios. This strategic move demonstrates ​Netflix’s commitment to⁣ expanding its family entertainment offerings.

Source:​ Business Insider

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