Home » Technology » Kim Kardashian’s collaboration with Coty Cosmetics hits a legal hitch – JAPANFM

Kim Kardashian’s collaboration with Coty Cosmetics hits a legal hitch – JAPANFM

LOS ANGELES, United StatesIt may take a court order just to follow the Kardashians.

Kim Kardashian West’s beauty line partner won a court order temporarily preventing the reality star from sharing trade secrets in her deal as she pursues a sale of shares to compete with Coty Inc.

Seed Beauty, partner of Kardashian West, said in a court case that Coty would gain “an unfair competitive advantage” by accessing Oxnard, California, “Seed’s most sensitive and highly confidential information”. Seed generally partners with celebrities to develop beauty brands and manufacture products.

The injunction could delay negotiations with Coty, which said earlier this month that it was in talks with Kardashian West for possible collaboration “regarding certain cosmetics.” The possible partnership comes just months after Coty made a $ 600 million deal with his sister, Kylie Jenner.

In the court case, Seed, who also has a partnership with Jenner, said his company would not say if the terms of their agreement were shared with Coty.

Seed said the evidence she had discovered “strongly suggests” that Coty used the due diligence process to obtain confidential, proprietary and secret information about its direct business model.

“We are delighted that the court has recognized the threat to Seed, and we will take the necessary steps to protect our rights and our trade agreements,” Seed said in a statement through his lawyer.

Representatives from Kardashian West, Coty and Jenner did not immediately respond to emails requesting comments sent late Saturday.

The influence of the family cannot be underestimated. On Friday, Gap Inc. announced an alliance with Kardashian West’s husband, rapper Kanye West, for a new line of clothing for men, women and children called Yeezy Gap. Shares of the struggling clothing company have exploded the most in at least 40 years after the announcement with West, whose line of sneakers with Adidas AG is selling regularly.

The case is Seed Beauty LLC v. KKW Beauty LLC, 20VECV00684, California Superior Court, Los Angeles County.

Par Yueqi Yang

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