– Kia Motors’ mid-sized sports utility vehicle (SUV)’Sorento’, which attracted attention with the launch of the 4th generation new car in March, re-ranked to the top of the domestic recreational vehicle (RV) market this year in both SUVs and minivans. Sorento’s annual sales volume also reached a record high.
According to Kia Motors, Sorento is expected to record a total of 82,000 units this year and become the most overwhelming sales in the RV market. Sorento sold a total of 79998 units until the 21st, and this is a number taking into account the contract at the end of this year. Sorento, which ranked third after Santa Fe and Carnival in both 2018 and last year, took first place again this year and has become the strongest in the RV market in three years since 2017. A Kia Motors official said, “The 4th generation Sorento was sold from March this year, so it did not see the effect of a new car in January and February, and after that, there were negative factors such as shrinking consumer sentiment caused by Corona 19 and production disruption caused by a partial union strike, but the Sorento thought through this. Setting the record for the highest sales ever has a special meaning,” he said.
– The secret of Sorento’s popularity is its proven performance as a’family car’ in various lineups covering gasoline, diesel, and hybrid. Kia Motors said, “Sorento is the first hybrid model among domestic SUVs, and it has a wider choice than any car model, with a variety of 5 to 7 passengers.” “He explained. In fact, after launching the gasoline model on the 2nd of last month, Sorento is gaining even popularity for each engine type, with gasoline 27.4%, diesel 36.7%, and hybrid 35.9% in November. By trim, the lowest-grade trendies are only 3.8%, while the prestige 21.2% and noblesse 35.4% are the driving force behind Sorento’s sales that a lot more consumers are attracting to luxury trims. Sorento, first released in 2002, is a best-selling vehicle that has sold over 900,000 units in Korea for 19 years, from the 1st to the 4th generation. A Kia Motors official said, “We plan to nurture Sorento as a’leading car’ in the RV market that sells more than 10,000 units per month in Korea.”
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