Kerby Jean-Raymond launches the “Your Friends in New York” platform with the support of Kering

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Designer Kerby Jean-Raymond and French luxury giant Kering have announced the creation of Your Friends in New York, a platform designed to support and promote the new generation of innovators.

Your Friends in New York will combine the fields of fashion, music, art, philanthropy and wellness “to build a whole ecosystem of creativity that will reimagine the way consumers discover and interact with the brands, and in particular the label of Jean-Raymond, Pyer Moss “, specify the New York designer and the French luxury giant in a joint statement released Thursday.

The concept was imagined by Kerby Jean-Raymond and came to fruition after a meeting with François-Henri Pinault, the CEO of Kering, in 2019. Your Friends in New York was to be launched in March 2020, but its birth was delayed due to the health crisis.

“For me, it is essential to create and develop projects for the future, which involve the community as a whole. The objective is to help other people to flourish in the field of fashion. and art, ”explains Kerby Jean-Raymond, one of the most closely watched creators of the emerging New York scene.

The Your Friends in New York platform, or “YFINY”, will be made up of several divisions. Among them: an “events and experiences” component, a program inspired by incubators, philanthropic initiatives and a commercial label, falling within the very varied fields of interest of the Haitian-American creator who won the 2018 edition of the CFDA / Vogue Fashion Fund.

“When I first met Kerby in 2019, I was impressed with her unique vision of creativity, innovation, business and social issues. What immediately struck me was her dedication. to invent a unique model, freeing itself from the usual constraints of the fashion system. It was only natural for Kering to support this project, which aims to serve as a springboard for new artistic talents, to encourage diversity in the creative fields , and to give voice to the latest generation of innovators “, adds François-Henri Pinault.

The inaugural action of Your Friends in New York took place in March 2020. Kerby Jean-Raymond made a personal donation to finance one of the organization’s first missions: helping marginalized communities affected by the pandemic. The Kering group is also committed, by making a contribution to the support fund.

Going forward, Your Friends in New York will also focus on supporting local communities, providing mental health services to children and residents of public housing. The platform will also serve as a presentation platform for the next Pyer Moss collections.

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