Icon Racing Makes Waves with $1.5 Million Keeneland September Sale Acquisitions
LEXINGTON, KY – Icon Racing is rapidly establishing itself as a force in thoroughbred ownership, demonstrating a bold strategy and attracting significant investment at the Keeneland September Yearling Sale. The team concluded its participation with five horses purchased for a total of $1.5 million, competing directly with established syndicates and solidifying its unique, transparent ownership model.
This aggressive investment underscores a growing shift in horse ownership, offering investors a more accessible entry point into the sport without customary fees and markups. Icon Racing’s success at Keeneland signals a potential disruption to the traditional syndicate structure, attracting attention from both seasoned owners and newcomers alike.The acquisitions,made across both Book 1 and Book 2 of the sale,position the company’s “Affirmed and Big Brown” funds as key players in the future of racing.
A highlight of the sale for Icon Racing was the acquisition of Hip 582, a Yaupon colt out of Wealth Creation, for $475,000. A bidding war ensued for the May foal,praised for its physical attributes and pedigree,embodying the team’s ideology of “big dreams,big aspirations.” Legion Racing partners were notably keen about the colt, securing his place in the Big Brown fund.
“We’re showing that a fresh approach can go toe-to-toe with industry giants, while staying true to our model: accessible ownership, bold acquisitions, and horses with the class to compete at the highest level,” said Icon Racing co-owner Jayson Werth after the bidding concluded.
Icon racing’s model distinguishes itself by allocating every dollar invested directly into the horses, fostering a strong alignment between investors and the team. This approach, combined with strategic acquisitions, is quickly positioning Icon Racing as a cornerstone of modern horse ownership, rewriting the traditional playbook and attracting a new generation of owners to the sport.
