In September, two world-famous stars launched their own wellness and beauty brand: Kate Moss and Brad Pitt. We explain why it wasn’t necessarily a good idea.
It is well known that many (too many) stars are entering the world of beauty. Ariana Grande, Rihanna, Lady Gaga, Selena Gomez, Kylie Jenner, Harry Styles, Hailey Bieber… They all run a makeup or wellness brand. This month, Kate Moss and Brad Pitt round out this never-ending list. The two world-famous personalities are also venturing into branded e-commerce. But this time, we are baffled by their offer. So first to buy a serum at more than 300 euros, we enlighten you a little.
Brad Pitt: his made in France cosmetics brand is called Le Domaine
Brad Pitt’s arrival in the world of beauty is a big surprise! In a statement, he explains the soul of his brand as follows: Le Domaine is not meant to be a celebrity brand. It is a line of anti-aging cosmetics for every man and for every woman. I like the idea of a genderless line. At the mention of the name, let’s assume that the cosmetics are made with grapes. Indeed, and are grown in Château Beaucastel, a vineyard in France owned by Brad Pitt. Note that the line is made with reusable bottles, a glass bottle decorated with sculptural wood. On the price side, the serum is at € 350, the cream at € 275 and the cleansing emulsion at € 70. A really high range! On paper, its Le Domaine brand has its place in the market. Just look at the brands that already offer ranges of cosmetics designed around the vine: Caudalie, Vinésime, L’Or de la vie de Dior …
Kate Moss: Why is your wellness brand for better balance a challenge?
Kate Moss is about to become the next wellness guru. Though Gwyneth Paltrow and her lifestyle brand Goop remain way ahead of her. At the beginning of September, the sulphurous model-star of the 90s launched her beauty and wellness brand: Cosmoss. A frankly well-found name that makes you smile at the sight of Kate Moss’ unleashed actions in the past. In short, Cosmoss wants to be “une célébration de chaque journée telle qu’elle est, avec toutes ses imperfections. (…) Chaque produit a été méticuleusement conçu dans un souci de bien-être; chaque rituel ouvre une porte vers l’équilibre, la restauration et l ‘love.” The sun and moon logo is also imbued with this spirit of peace and love. Quite surprising given its explosive past. But we find some in the face oil with … CBD. The line also includes a “dawn tea” for € 25 for 25 sachets, a sacred mist for € 85 and facial and cleansing treatments for € 65. A nice budget though.