Jakarta –
Target market niche it is a great challenge for entrepreneurs. But that’s what it does Dzulfikri Putra Malawi. By practicing personally treatment as well as socio-entrepreneur to build its partners’ economic ecosystem, it has managed to generate billions of dollars in revenue by targeting specific consumers.
“A month we can get it when it is crowded, maybe five hundred grains by thousands when it is crowded, but on average a month is often five hundred grains, on average five hundred grains, with varying prices. The speed of money for one It can be up to billions per month. year. Money circulation is not margin, not turnover, money circulation, transaction value. Which is great value for the durian trade, whose market is small, “Fikri said in d’Mentor on Location, Thursday ( 27/10).
Ideas for business development Mr. Duren since 2018. Initially, he started doing mini research and preparing products for commercialization. Fikri explained, the intended target consumers are fans durian who feel disappointed because the fruit they bought on the street did not live up to expectations.
“If we buy durian on the side of the road, it tends to be eker-ekeran or fight It’s with the merchant, it’s not sweet, replace it, take it home zonk everything, “he said.
Starting with four durians, Kang Duren’s business began. Instagram was the only medium he used at that time to sell. In addition to not having to prepare the stores for their products, the reach of such a large social media is an important consideration. Fikri, who is familiar with the world of writing and photography, also uses his ability to describe feelings in words.
“So my strength is because I can write like this, huh, me to females. What kind of character is this durian, where does it come from, what is the texture, what does it taste like, me jabari. I’m sure the main thing is the style of speaking on Instagram, “she said.
Not only by selling narratives, Fikri also dares to give guarantees. He revealed that every durian fruit sent did not match the description, he was willing to take back the durian fruit and replace it with a new one. According to him, maintaining buyer’s trust is Kang Duren’s key to customer loyalty.
“We full warranty. If it does not match, the money will be returned or we will change the durian again, “she concluded.
(Vs / ed)
