The Dowjin Oil Research Institute is making strides in the Malaysian market, partnering with local celebrity Gary YAP to promote its hair loss management products. On April 24, YAP, a well-known singer and actor with a substantial following, visited the institute to conduct a live shopping broadcast aimed at boosting exports to Malaysia.

Live Shopping Broadcast: A strategic Partnership

The live broadcast featured Dowjin Oil Research Institute’s pioneering hair loss management line, including Scalpemon shampoo, conditioner, and DLELASA Ampoule. This marked the first time these products were introduced to Malaysian consumers via a live platform. The collaboration with Gary YAP, who boasts a 420,000-strong fan base in Malaysia, was a strategic move to highlight the quality and effectiveness of Dowjin’s research.

The broadcast,hosted at the Primada Live center,provided Malaysian viewers with a detailed look at the products and the research institute itself,fostering trust and interest.

DLELASA Ampoule: Pioneering Technology

A key product highlighted during the broadcast was DL Cellasome, developed and patented by the Dowjin Oil Research Institute. This product utilizes Korea’s first LNP (Liposome Nano Particle) technology, demonstrating its efficacy in hair loss management.

The institute emphasizes its commitment to continuous research,including the advancement of DOW HAIR-Loss Quickfinder Gene analysis reagents,which can analyze 20 hair loss-related genes simultaneously.

Expanding Market Presence

Dowjin Oil Research Institute’s hair loss products are already available in Shinsegae Department Store Duty Free Shop and are being exported through Malaysia home shopping channels.The company anticipates that this collaboration with Gary YAP will further promote its products to Southeast Asian customers, boosting export opportunities.

A legacy of Genetic Testing

For 23 years, the Dowjin oil Research Institute has been a prominent genetic testing company in Korea. It developed the Dowid Coreplex 24 KIT, the first genetic terminal reagent in Korea, which was recognized as an innovative product in 2024. In 2025, the institute supplied its Genetic reagent reagent to the National Institute of Scientific Investigation.

the institute has also been involved in notable government projects, including genetic testing for the Ministry of Defense’s 6.25 warriors and family genetic inspection projects, the Ministry of Unification’s inter-Korean family genetic testing project, and investigations into past ancient events.Recently,the company has expanded its focus to include DTC health-related businesses and diagnostic kit production.

Vision for the Future

Hwang Chun-hong, CEO of Dowjin Oil Research Institute, expressed the company’s ambition to become a global leader through innovative product development and exports. Dowjin Oil Research Institute expects that hair loss care products developed by excellent researchers in Korea will be promoted to Southeast Asian customers through the Malaysia Shopping Live Broadcasting, which worked with Gary YAP, to help export businesses.

he envisions growth based on a complete business platform related to genes, aiming for international competitiveness.

About Dowjin Oil Research Institute

For more information, visit: http://dowgene.com/