google’s AI Coding Agent, Jules, Gains Traction as Competition Intensifies
San Francisco, October 27-29, 2025 – Google‘s AI-powered coding agent, Jules, is increasingly integrating into developers’ workflows as teh market for AI coding assistants expands. Launched in public preview in May and exiting beta in august,Jules is now available under structured pricing tiers,offering a free plan wiht up to 15 individual daily tasks and three concurrent tasks. Paid plans, Google AI Pro ($19.99/month) and Ultra ($124.99/month), provide approximately 5x and 20x those limits, respectively.
Recent updates to Jules include a “memory” function to retain user interactions and preferences, along with features like a stacked diff viewer layout, image upload capability, and pull request comment interaction. Google is also exploring expanding Jules’ compatibility beyond its current reliance on GitHub repositories.
“Users want Jules to integrate with other code hosting providers,” stated Google’s Korevec. “We are looking into how we can enable that with other version control systems. We are also looking into enabling it for people who don’t want a version control system, or they don’t care where their code is hosted.”
Designed with oversight in mind, Jules notifies users when it encounters difficulties, prompting human intervention. While currently accessible via a mobile web interface, Google is working to implement native mobile notifications to improve the experience.
Currently, Jules is primarily utilized by software engineers and professionals, though some users are leveraging it to extend projects initially developed in “vibe coding” platforms. “We see a lot of people take that project that they have hit the limit in whatever vibe coding tool they’re using, and then bring that to Jules for further extending it,” Korevec told TechCrunch.
