Jimmy Choo Names Bai Lu as Asia-Pacific Brand Ambassador
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Luxury footwear and accessories brand Jimmy choo has appointed Bai Lu, a highly influential actress in China, as its Asia-Pacific brand ambassador. The declaration coincides with the launch of Jimmy Choo’s latest summer campaign, featuring Bai Lu showcasing the new Curve bag and other iconic styles.
Bai Lu Fronts Jimmy Choo’s Summer Campaign
The campaign,shot in Beijing,features Bai Lu with Jimmy Choo’s Curve bag,Adeline 60 pumps,Diamond Sling sneakers,Aren SB 45 slingbacks,and Bon Bon bag. Sandra Choi, Jimmy Choo’s creative director, praised Bai Lu for embodying the brand’s spirit, citing her confidence, youthful grace, and poise.
Did You Know? Jimmy choo was founded in 1996 by Jimmy Choo and Tamara Mellon. The brand quickly gained popularity for its high-end designs and celebrity endorsements.
Bai Lu expressed her honour in joining the Jimmy Choo family, admiring the brand’s creativity and craftsmanship. She noted that each piece inspires her to express herself with confidence and joy. Bai Lu has a substantial social media presence, boasting over 33 million followers on Douyin, 27 million on Weibo, and over 7 million on Xiaohongshu.
Bai Lu showcases Jimmy Choo’s bon Bon bag and Diamond Sling sneakers.
Bai Lu’s Rise to Fame in China
bai Lu gained prominence in china through her roles in popular dramas such as “Feud,” “Untouchable Lovers,” “the Legends,” “Story of Kunning Palace,” and “Till the end of the Moon.” She has also gained recognition as a host on the variety show “Keep Running.”
Bai Lu joins a roster of Jimmy Choo ambassadors, including Wang Yibo, Victoria Song, and Mi-Yeon, solidifying the brand’s commitment to the asian market. According to a 2024 report by McKinsey, the Asian fashion market is projected to grow by 8-10% annually, making it a key region for luxury brands [1].
Jimmy Choo’s Strategic Focus on Asia
The appointment of Bai Lu as Asia-Pacific brand ambassador reflects Jimmy Choo’s strategic focus on the Asian market. By partnering with influential figures like Bai Lu, the brand aims to strengthen its presence and appeal to Asian consumers. This move aligns with the broader trend of luxury brands targeting the growing Asian market, wich is expected to drive a meaningful portion of global luxury sales in the coming years [2].
| Ambassador | Region | Notable Achievements |
|---|---|---|
| Bai Lu | Asia-Pacific | Star of “Story of Kunning Palace” |
| Wang Yibo | Global | Singer, Dancer, actor |
| Victoria song | Global | Singer, Actress |
| Mi-Yeon | Global | member of (G)I-DLE |
Evergreen Insights: The Enduring Appeal of Jimmy Choo
Jimmy Choo has maintained its position as a leading luxury brand through a combination of innovative designs, celebrity endorsements, and strategic market positioning. The brand’s focus on craftsmanship and quality has resonated with consumers worldwide, while its collaborations with influential figures have helped to maintain its relevance in a rapidly evolving fashion landscape. The appointment of Bai Lu as asia-Pacific brand ambassador is a testament to Jimmy Choo’s commitment to the Asian market, which is expected to be a key driver of growth for the luxury industry in the coming years.
Frequently Asked Questions About Jimmy Choo and Bai Lu
What are your thoughts on Jimmy Choo’s choice of Bai Lu as their new ambassador? How do you see luxury brands leveraging Asian influencers in the future?
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