Jeep® and Universal Pictures Team Up Again for “Jurassic World Rebirth”
World Rebirth,' launching a marketing campaign featuring the jeep Wrangler navigating dinosaurs.">
Auburn Hills, MI – The Jeep® brand and Universal pictures are reigniting their long-standing partnership with a marketing blitz for the theatrical debut of “Jurassic World rebirth” on July 2, 2025. The campaign showcases the Jeep Wrangler facing off against various dinosaurs,highlighting the vehicle’s capabilities in extreme conditions.
Jeep® Wrangler Navigates the Jurassic World
The advertising campaign features the Jeep Wrangler undergoing adventure testing, navigating a landscape populated by Velociraptors, Tyrannosaurus Rex, Spinosaurus, and other dinosaurs. The commercial includes seven dinosaur species, marking the highest number and widest variety ever seen in a Jeep co-branded Jurassic film series spot.
The dinosaurs featured in the commercial were created by Industrial Light & Magic (ILM), the visual effects company responsible for the dinosaurs in the Jurassic films. This ensures a seamless integration of the Jeep Wrangler into the Jurassic World universe.
Did You Know? The “Jurassic World” franchise has grossed over $6 billion worldwide, making it one of the most triumphant film series in history.
Marketing Campaign Details
The complete marketing campaign includes a long-form video on Jeep’s social media channels, a 30-second television spot, behind-the-scenes footage, and point-of-sale kits for over 2,000 U.S. dealerships. A billboard in New York city’s Times Square will feature a Quetzalcoatlus soaring above a Jeep Wrangler.
The global press tour for “Jurassic World Rebirth” commenced in mexico City at CCXP, showcasing a Jeep Wrangler 4xe on stage. The Jeep Wrangler will also be present on the red carpet at the U.S. premiere in New York on June 23.
pro Tip: Keep an eye out for a cameo appearance of a future Jeep 4×4 vehicle inside the dinosaur lab, similar to the “Owner’s Manual” Super Bowl commercial.
Executive Perspectives
“Our long-standing partnership with Universal Pictures unites two iconic brands synonymous with adventure, excitement, and possibility: the Jeep brand and the Jurassic film franchise,” stated Olivier Francois, global CMO, Stellantis. He added that the Jeep Trail Rated criteria inspired the playful addition of a sixth criterion, making the Jeep wrangler jurassic Trail Rated.
jeep CEO Bob Broderdorf emphasized the brand’s capability, stating, “When dinosaurs are on the loose and adventure calls, you need serious capability-and let’s be real, nothing handles ferocious frontiers quite like a Jeep 4×4 because nothing else is Jurassic rated.”
Historical Context
The Jeep brand’s association with the Jurassic Park franchise dates back to the original 1993 film, where a 1992 Jeep Wrangler played a pivotal role in a memorable escape scene. This enduring relationship underscores the Jeep brand’s image as a vehicle capable of handling any terrain, even those inhabited by dinosaurs.
Key Campaign Elements
| Element | Description |
|---|---|
| Commercial | Features Jeep Wrangler navigating various dinosaurs. |
| Social Media | Long-form video and behind-the-scenes footage. |
| Television | 30-second spot. |
| Dealerships | Point-of-sale kits with posters and decals. |
| Billboard | Times Square billboard featuring a Quetzalcoatlus. |
| Press Tour | Kickoff in Mexico City with Jeep Wrangler 4xe. |
The Jeep brand design team has also created a unique Jurassic badge, which will be available in limited quantities to consumers.
what do you think of the Jeep Wrangler’s ability to handle the Jurassic World? How does this partnership enhance the Jeep brand’s image?
Evergreen Insights: The Enduring appeal of Jeep and Jurassic park
The partnership between Jeep and the Jurassic Park franchise is a masterclass in brand synergy. Both represent adventure, freedom, and the ability to overcome challenges. This collaboration resonates with audiences who dream of exploring the unknown, whether it’s navigating a prehistoric landscape or conquering a challenging off-road trail. The Jeep Wrangler, with its rugged design and proven capability, perfectly embodies the spirit of the Jurassic Park films, making it a natural fit for the franchise.
The success of this partnership also highlights the power of nostalgia. The original Jurassic Park film holds a special place in the hearts of many moviegoers, and the presence of a Jeep Wrangler in the film evokes a sense of excitement and adventure.By continuing this collaboration, Jeep taps into this nostalgia and reinforces its brand identity as a vehicle that is both capable and iconic.
Frequently Asked Questions About the Jeep and Jurassic World Partnership
Why is Jeep partnering with the Jurassic World film franchise?
The partnership aligns two iconic brands known for adventure and excitement, enhancing brand visibility and appealing to a broad audience.
What Jeep models have been featured in Jurassic Park films?
The Jeep Wrangler has been a recurring vehicle in the jurassic Park franchise, symbolizing ruggedness and capability.
How does the “Jurassic World Rebirth” campaign utilize the Jeep brand?
The campaign showcases the Jeep Wrangler navigating a dinosaur-filled environment, highlighting its off-road capabilities and adventurous spirit.
Where can I see the jeep Wrangler in action with the “Jurassic World Rebirth” campaign?
The campaign includes a long-form video on Jeep’s social media channels, a 30-second television spot, and a billboard in New York city’s Times Square.
what is the significance of the “Jurassic Trail Rated” designation?
It playfully adds a sixth criterion to the jeep Trail Rated standards, signifying the Jeep Wrangler’s capability to navigate the Jurassic world.
Ready for adventure? Share this article and let us know what your favorite Jeep and Jurassic Park moment is!
