ITF Extends Infront Partnership, Adds MG as Official Automotive Sponsor for 2025 davis Cup Finals
Teh International Tennis federation (ITF) has secured an early renewal of its media rights agreement with Infront, while concurrently announcing MG as the official automotive partner for the 2025 Davis Cup Final Eight tournament. These dual announcements signal continued commercial momentum for the prestigious men’s team competition.
The multi-year extension with Infront, a leading sports marketing agency, will see them continue to manage the distribution of broadcast and digital rights for the Davis Cup. Infront’s portfolio also includes rights to major sporting properties like the Australian Open, Brazilian Serie A & B soccer, Dutch Eredivisie soccer, and Turkish basketball. This renewed partnership aims to create sustainable solutions that enhance the visibility of the Davis Cup and unlock new commercial opportunities for the ITF.
Separately, MG, a vehicle brand, is making its debut in tennis sponsorship through a deal to become the official automotive partner of the 2025 Davis Cup Final Eight, held in Bologna, Italy, from November 18-23. MG will provide a fleet of vehicles – including the MG3, MG ZS, MG HS, MG4, and MG5 EV models – for player, team, and staff transportation throughout the tournament.
The partnership also includes prominent branding opportunities for MG, with on-court and perimeter advertising rights during the event’s knockout stage, which determines the men’s World Cup of Tennis champion.
