The giant of Redmond indicates that most of its sales are now made online.
The hundred stores closed during the pandemic will not reopen (photo illustration).
AFP
Some were temporarily closed due to a pandemic, they will not reopen for lack of an economic model: Microsoft announced Friday that it would close almost all of its stores worldwide, most of its sales being now made on the internet.
“Our sales have grown online as our product catalog has expanded with many digital offerings, and our great team has demonstrated its ability to serve our customers beyond physical locations,” said Vice President David Porter. -president of the group in charge of brands, in a press release.
The hundred stores closed during the health crisis will not reopen, said the company, which on the other hand intends to create “Microsoft Experience Centers” in London, New York, Sydney and at headquarters in Redmond in Washington State (west).
The computer giant estimates that its sales websites, including Xbox and Windows, are visited by more than 1.2 billion people every month in 190 markets.
The number of employees affected by this decision was not immediately available.
Investment in tutorials and video calls
“Our teams will continue to serve our customers from our offices or from home and we will continue to develop our diverse team”, detailed David Porter in a note on Linkedin, the professional network which belongs to the group.
He praised the flexibility of the employees, who spent the confinement doing training for companies, institutions and schools, or answering customer questions over the phone.
Microsoft now plans to invest in tutorials, video calls and other support tools for its customers and online partners.
The Redmond company said it would make a provision of $ 450 million to cover in particular asset write-downs. This charge will be recorded in the accounts for the current quarter (ended June 30).
The impact of the pandemic has not yet been reflected in the financial results of Microsoft, which achieved a net profit of $ 10.8 billion from January to March, up 22% over one year, for a figure 35 billion in business (+ 15%).
Closed streaming platform
Despite the production delays for its range of Surface computers, the group considers itself well positioned to weather the crisis, in particular thanks to the explosion of the cloud (remote computing).
With physical distance, Microsoft can also count on its software and services related to telework, distance education or video games.
The company has however just closed its video game streaming platform Mixer, leaving the field open to the giant of the industry Twitch (Amazon) and to its two rivals, YouTube Gaming and Facebook Gaming.
(AFP/NXP)
–
