Israel-Premier Tech Faces Sponsorship Crisis Amid Protests,Rider Departure
The Israel-Premier Tech cycling team is grappling with a sponsorship crisis and the fallout from pro-Palestinian protests sparked by the Israel-Gaza war,which began with a Hamas-led attack on southern Israel on October 7,2023,resulting in approximately 1,200 deaths. israel’s subsequent military campaign in Gaza has, according to the Hamas-run health ministry, led to over 68,800 fatalities.
The team has been a frequent target of demonstrations during recent races, most notably during the Vuelta a España, where protests led to the cancellation of the final stage in Madrid after protestors blocked the course and physically interfered with riders. During stage five’s team time trial, a banner displayed in front of the Israel-Premier Tech team caused a crash, injuring four of eight riders.
These protests coincide with rider concerns and a meaningful contract dispute. Rider Simon Gee, who finished fourth in may’s Giro d’Italia, has stated riding for the team “weighed heavily on his conscience” and is now facing a €30 million (£26 million) damages claim from the team for breach of contract.
Team owner Sylvan Adams, a vocal supporter of Israel, publicly described himself in 2020 as a “self-appointed ambassador to Israel” in an interview with BBC Sport and previously supported Israeli Prime minister Benjamin Netanyahu’s government during a 2020 trip to the White House for the signing of the Abraham Accords.
The escalating situation has also prompted concerns from team partners. Factor, the team’s bike supplier, has requested changes to continue their association beyond 2026. The team is now facing a potential loss of sponsorship despite existing agreements, highlighting the growing pressure surrounding its ties to Israel.
