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iPhone 12 returned Apple leadership, followed by Samsung, Xiaomi and OPPO

Apple released its first-quarter financial report, which showed that Apple had revenue of $ 114.39 billion in the quarter, surpassing the $ 100 billion mark for the first time. Among them, iPhone sales revenue reached $ 65.59 billion, which is also a record.

Soon after the publication of Apple’s financial report, the authoritative IDC agency published a report on the study of the share of mobile phone manufacturers in the world. Apple shipped 90 million iPhones in the fourth quarter of last year, up 22.2% from a year earlier, and its market share rose to 23.4%, making it the largest mobile phone brand in the world, according to the report.

Average iPhone 12 price is about $ 870, which is $ 70 higher than the 11 Series iPhone, the highest in history. According to previous IDC data, only Huawei and Apple can keep the price above $ 600 in China.

Apple’s gross margins hit 39.78% today, the highest in five years, but the growth in earnings hasn’t affected sales. Apple increased the number of iPhone owners worldwide this year from 900 million to 1 billion.

As you can see, the Korean one follows Apple Samsung and Chinese Xiaomi, OPPO and Huawei.

Samsung keeps afloat with its technology and flagship devices. Three leading Chinese companies are also focusing on technology. Huawei lost ground due to the ongoing conflict with the US authorities and the imposed sanctions.

In turn, Xiaomi remained in third place in the global smartphone market with shipments of 43.3 million units and a market share of 11.2% – with growth of 32% and 25.8%, respectively, compared to the same period last year. Among the TOP 5 smartphone brands, Xiaomi in the last quarter of 2020 showed the strongest growth in shipments and market share year-on-year.

In the Canalys Smartphone Market Pulse: Q4 2020, Xiaomi also ranked third in the global smartphone market, with shipments growing 31% annually to 43.4 million units and a 12% market share in Q4 2020.

Counterpoint’s latest Q4 2020 market monitoring research shows that Xiaomi’s global smartphone shipments grew 31% year-on-year to 43 million units in Q4 2020, maintaining the third largest smartphone market in the world.

In these ratings, the Chinese already took the fifth place Vivo, which also continues its global expansion. And in seventh place in the ranking Counterpoint goes Realme, which is also promoting its ecosystem with IoT devices.

Realme Buds Air Pro have active noise cancellation and transparent modeand Xiaomi Mi 11 received Snapdragon 888, Quad HD + display and Harman Kardon speakers.

The Perseverance rover prepares for soft landing on Marsand China plans to deploy own modular space station.

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