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iOS 13.5.5 hints at a bundle of services

The beta code in iOS 13.5.5 contains references to what may well be Apple’s service bundle, a found 9to5Mac.

Apple Image

In a place linked to subscription management, there is the mention of “bundle offer” and “bundle subscription”, absent from previous versions of the system. Sign that things seem to be moving a bit.

Last November, Bloomberg explained that Apple was thinking to bring together the Apple TV +, Apple Arcade, Apple Music, etc. under a single price banner more advantageous than the current addition of prices.

An offer envisaged for the course of 2020 said the article, but which encountered, at the time, a reluctance of content providers (those of Apple Music and Apple News +). They were concerned about the risk of having their income reduced as part of a comprehensive package.

During March, Apple renewed its contracts with the three main music majors but without the terms of the agreements including any allusion to the possibility of coupling the Music subscription with other Apple content.

Apple already has some active bundles but for very specific audiences: students can accumulate Apple Music and Apple TV + and the Apple Store employees are entitled to Apple Music, Apple Arcade and Apple TV + for free.

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