Introducing the “Double” Concept, Alibaba Launches 11.11 Shopping Festival

JAKARTA, KOMPAS.com – Alibaba Group Holding Limited launches the Festival Shopping Global ” 11.11“, in China, Tuesday (20/10/2020).

The “11.11” festival introduces new innovations and features to meet customer needs as shopping trends change.

In this festival, Alibaba Group Holding Limited bring participation platform digital lifestyle Alipay, storefront shopping “double“Which can shade a lot more brand, as well as technology live streaming to bring exciting interactions to consumer China.

This annual event is held to continue to support the audience merchant ( seller) with new innovations and fulfilling the mission “11.11” when it was first held 12 years ago.

This year’s Shopping Festival expands the concept of “single” Becomes “double“That is, empowering sellers to double the reach of promotions product them to consumers across China more than once.

Also read: Offering Supply Chain from Upstream to Downstream, Alibaba Opens Digital Factory

In addition, “11.11” Year 2020 will present an additional spending period of three days prior to the D day starting from November 1-3.

The additional three day shopping period will provide opportunities for sellers, especially new brands and small business to showcase their products to a wider range.

President Taobao and Tmal Jiang Fan said, the “11.11” Global Shopping Festival is Alibaba Group Holding Limited’s commitment to help sellers market their products in the middle of Pandemic Covid-19.

As is well known, the Covid-19 pandemic has changed consumer shopping preferences and can accelerate the digital transformation of various businesses.

“This festival will offer various opportunities for sellers online and offline to reach buyer as well as providing a better shopping experience for consumers, ”Jiang explained in the received press release Kompas.com, Tuesday (20/10/2020).

Please note, more than 2 million products will be launched this year, or double the number of products launched last year.

This year’s Shopping Festival experience will also be enhanced with the platform Alipay to collect more than 2 million local service providers who offer a variety
special promotions from more than 100 cities.

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