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Introducing Adobe Firefly: Empowering Creativity with Generative AI

After Adobe launched Adobe Firefly or Generative AI, a trial version since last March. Today we announced an update to the production version. that allows the ability of AI to be used commercially

Adobe has announced the commercial availability of Generative AI as part of Adobe Sensei, integrated with Adobe Creative Cloud, Adobe Express and Adobe Experience Cloud, ushering in a new era of evolving creative work. With AI supporting the use of millions of users around the world.

In addition, there was also the launch Firefly web application for creative expression using AI and Firefly-powered capabilities, available in new Photoshop, Illustrator and Adobe Express workflows and solutions Adobe GenStudio New solution that solves today’s enterprise content supply chain needs

Adobe Firefly

Firefly supports text prompts in over 100 languages, including Thai. and enables users around the world to create amazing content that is designed to be safe for commercial use.

David Wadhwani, president of Adobe’s digital media business said, “Over the course of our Adobe Firefly beta release, more than 2 billion images were created. It reflects that Adobe Firefly opens a new era of creative expression for all groups of customers. Firefly’s incredible capabilities combined with the rich tools of Creative Cloud apps, Express, Firefly web apps, and Adobe Experience Cloud create many opportunities for creators to work with Generative AI in new ways. Excellent, versatile, unique and effective.”

Generative Credits

Using Firefly features requires Generative Credits, which Creative Cloud, Express, and Firefly subscribers receive credits every month depending on their subscription plan. For example, People who use the free account will receive 25 credits per month. If they run out, they can pay to buy more or wait for a new month to get the same amount of credits back.

The arrival of Generative Credits will benefit from the increased value of Firefly-powered capabilities as a core component of the workflow. Adobe Firefly for Enterprise Generally available to businesses. To be able to confidently deploy AI-generated content Customers will have access to Firefly for Enterprise through Creative Cloud, Express and Adobe Experience Cloud. Firefly is trained using licensed content such as Adobe Stock and public domain content. This license has expired. Additionally, Adobe is working with customers. To be able to customize the model using customer assets. Supports creating content as customers want.

Creative Cloud

The next generation of Creative Cloud with features powered by Firefly is officially available today, supporting both Photoshop and Illustrator, as well as AI innovations in Premiere Pro and After Effects to provide access to Generative AI workflows. More broadly, Creative Cloud subscription plans now include the new Firefly web app for more AI-enabled creativity, and Express Premium, an all-in-one creative app with next-generation AI Text to Image. New features and Text Effects features make designing and sharing social media posts, videos, photos, PDFs, flyers, logos, and more quick, easy, and more fun.

Adobe Express

Express is an all-in-one creative creation app powered by AI that makes it quick, easy and fun for anyone to design and share outstanding content. Firefly features in Express include Text to Image and Text Effects. Now open for creators around the world. It helps develop the ideas of people and brands around the world into outstanding content. and create amazing social media campaigns.

Adobe GenStudio

Adobe today announced Adobe GenStudio, a new solution that combines content creation, production and deployment to advance the enterprise content supply chain with the power of Generative AI. Adobe GenStudio is a comprehensive solution for organizations to empower and Simplify the build-to-deployment process with AI and intelligent automation capabilities.

Customer-centric AI approach

As a partner trusted by users and businesses of all sizes Adobe has developed and deployed AI capabilities with a customer-centric approach. and adheres to AI ethics to guarantee transparency of content and data. Adobe has designed Firefly’s Generative AI output to be secure for commercial use. Firefly for Enterprise helps businesses Adobe receives Intellectual Property (IP) compensation for content created by most Firefly-powered workflows. By default, Firefly includes Content Credentials, so all content Created using Firefly, creative attribution is automatically provided.

Firefly will combine the data. Content Credentials Content Credentials are generated using Firefly to indicate that Generative AI is being used, bringing more trust and transparency to digital content. Content Credentials are verifiable details that act as Digital “nutrition labels” can display information including the content name, creation date, and tools used to create it. and any edits made. Powered by free, open source technology from the Content Authenticity Initiative (CAI), this information remains associated with content no matter where it is used, distributed, or stored. It helps identify the source appropriately. and help consumers make informed decisions about digital content.

Follow important updates about Generative AI in Adobe Firefly, Photoshop, Illustrator, and Express in Adobe LIVE September 13 at 8:00 p.m. – September 14 at 7:00 a.m. Thailand time

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