According to a study conducted by Fazer Latvija and the research agency Norstat *, 29.3% of the surveyed Latvians aged 18-74 associate white bread with its pleasant taste. On the other hand, 27% of the population believe that white bread is characterized by its flesh, loaf shape (10%), whiteness (9.3%), airiness and lightness (7.7%), as well as freshness (5.3%).
According to the study, Latvians prefer to eat white bread at almost every meal, and 34% of the population eat it several times a week or every day (26%). The survey also revealed that we prefer to eat white bread directly for breakfast – 61% of respondents admit it.
Although each of us has our favorite time when we choose to taste a sandwich, Latvians agree on the favorite addition to white bread. It is a slice of cheese placed on fresh white bread, it answered 61% of respondents. 46% of respondents admit that white bread is the most delicious when eaten simply with butter.
We also like to supplement a slice of white bread with sausage or smoked meat, according to 45% of respondents. White bread with some of the sweet additives – jam, honey or childhood classic – sugar is also popular, it is considered by 27% of respondents. We also like to eat white bread with vegetables – tomatoes, cucumbers or avocados, it is considered 11%
respondents. In turn, 9% of the respondents admit that white bread tastes best when eaten without additives – in itself.
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