Instagram’s Latest Update Spells Bad News for All Users

• Instagram introduced two new ways to target advertising
• Commercial content will also appear in search
• On the other hand, the option to be notified of the start of an event is useful

For companies, making money is the alpha and omega of their operation. While this is not such a problem for traditional companies, when it comes to social networks, the situation is much more complicated. As a rule, people don’t want to pay for the possibility of communicating with their friends, so the networks have no choice but to place an advertisement in the content now and then. While some social networks keep commercial content to the lowest possible limit, such Instagram is definitely not afraid of promoting all kinds of products and services.

If the amount of ads on Instagram is borderline for you, we have bad news for you – there will be more in the future. At least in this spirit, the company commented on your blog. “People are heading to Instagram to discover new brands, products and upcoming events,” it says in the post. “Starting today, we’re introducing new advertising products that will give merchants more ways to promote themselves.”

Specifically, we are talking about ads in search and through notifications. While search ads probably don’t need to be presented in detail, it’s a bit more complicated in the case of notifications. Companies now have the option to notify users of the start of an event, if the customer himself requests it. For example, you can receive a personalized notification on your device that the event starts in one day, 15 minutes or that it has just started.

Don’t overlook

Verified account for $12 per month. Facebook and Instagram take inspiration from Twitter

If it seems to you that we are seeing more and more advertising not only on social networks, you are not far from the truth. With the introduction of the App Tracking Transparency function on iPhones, a large number of users requested that applications not be tracked and thus not collect personal data, which is one of the causes of lower profits from advertisements, which social networks try to compensate for with a large number of advertisements.