O Instagram announced on Wednesday (14) a new test around the world on the visualization of the number of likes in publications.
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According to the social network, “a portion of people will be able to decide which is the best option” out of 3 available:
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- do not view the number of likes in other people’s publications (which is the current rule);
- disable counting for your own publications;
- keep the original experience, showing the total number of likes in both.
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In 2019, the platform started a test around the world in which hid count of likes in posts. Subsequently, the experiment was extended to the whole world.
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At the time, the social network stated that it did not want people to feel that they “are in a competition” and to focus “more on the photos and videos that are shared, than on the amount of likes they receive”.
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“We decided to do this new test because the feedback we received from users was mixed,” the company said in a note to the G1.
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Instagram said that some people felt less pressured by not seeing “likes”, while others wanted to identify trends and the most popular content on the network.
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The option to see or not like the likes will also be extended to the Facebook, who owns Instagram.
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“At first, this test will take place on Instagram, but we are also exploring a similar experience for Facebook,” said the company.
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