Instagram will no longer split videos into stories in 15 seconds per segment. Reported Social media todayusers can upload Stories live 60 seconds in one segment on Instagram. No longer shared. This is also a brilliant move for subsidiary Meta as it competes fiercely with TikTok.
How inpublication from social media expert Matt Navarra, when you update the Instagram app, you will get a notification that the videos in the Stories will no longer be cropped. So that watching a friend’s story is smoother and not stammering.
“We are always looking for ways to improve the Stories experience. You can now play and create continuous Stories for up to 60 seconds, instead of being automatically cut into 15-second clips, “Instagram said confirming Stories’ new video expansion to TechCrunch.
Instagram has been testing this feature with select users over the past year. The company hopes this new feature will complement its video options, in line with the short video trend.
Last October, Instagram shut down its IGTV, for combining IGTV and video feeds into one format. Meanwhile, in July, Instagram announced that all videos uploaded in under 15 minutes would bepublication as reels and synchronize their various video formats.
Its incorporation of video options aims to streamline the app and help Instagram maximize user engagement. By rendering all your video content in the same formats, other users will get used to it more.
Meta CEO Mark Zuckerberg recently noted that over 15% of Instagram feed content now comes from people, groups, or accounts that users don’t follow. Just like TikTok, AI in Instagram also contributes to the user experience.
Zuckerberg noted that he expects to see that number more than double by the end of next year.