Home » News » “Inside Apple’s Secretive Zurich Vision Lab: Exploring the Future of Robotics, AI, and More”

“Inside Apple’s Secretive Zurich Vision Lab: Exploring the Future of Robotics, AI, and More”

Apple traditionally keeps a low profile when it comes to future devices. The development takes place under the strictest secrecy, there are no official statements about plans. The company is similarly cautious with regard to its in-house research activities. As a rule, Apple only announces where these are taking place if no conclusions about concrete future plans can be drawn from a publication. However, the group operates some facilities worldwide which are never mentioned in press releases and are therefore almost completely hidden from the eyes of the public.

“Zurich Vision Lab” is working on many future topics
Job postings, however, sometimes provide references to locations. After four years of research, the Swiss Apple magazine macPrime managed to unveil some of Apple’s activities in the Alpine country. A detailed one Message According to the news website, the Californian company operates the “Zurich Vision Lab” in Switzerland and is working on a whole range of future topics in the largest city in the Confederation. Among other things, the journalists took a close look at Apple’s recruitment efforts and spoke to a number of “involved people”. In this way, an informative picture of Apple’s research and development activities in Zurich was created, but a number of questions remain unanswered and offer room for speculation.

Robotics, Machine Learning and Artificial Intelligence
According to macPrime, the employees of the “Zurich Vision Lab” deal with computer vision and machine learning, but also with robotics and artificial intelligence. The laboratory in the Zwingli city thus represents an “interface between modern ML, robotics and data science” for Apple and is intended to drive the next generation of products. The magazine therefore assumes that, for example, Apple’s mixed reality headset “should contain a lot of Switzerland”. A team is also said to be working to promote inclusion and fairness in AI features. In addition, completely new approaches to interacting with devices are being developed in the city on the Limmat. Incidentally, one of the best-known results of the Zurich researchers is the Memoji technology with 3D modeling of faces using “Facial Motion Capture”.

Algorithms for an autonomous Apple car?
Other activities of the “Zurich Vision Lab” include video and image analysis, the recognition and segmentation of visual data and technologies for handwriting recognition. One of the most exciting and challenging research fields in Switzerland is likely to be the development of algorithms for complex autonomous robotic systems: This may mean nothing less than the path to an “Apple Car” that moves independently on the streets. However, these technologies could also be used in other areas, such as household and care robots and drones. After all, the people in Zurich are busy with new features for Siri – and allegedly also with the development of Apple’s in-house Internet search engine, which is rumored to appear again and again.

2023-05-26 21:52:45
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