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Influencers of decoration and cleaning, the trend that sweeps on Instagram

Monday, January 18, 2021 | 0: 00hs.

The decoration boom in social networks had already intensified with the phenomenon of tutorials, and the pandemic ended up crowning it. Overnight, they all became cooks, bricklayers, cleaners, painters, plumbers, and decorators.

Changing the curtains, adding a shelf and incorporating some plants are some of the simple tips that can renew the atmosphere of the home in seconds.

Instagram is the platform chosen to follow the latest trends in fashion, gastronomy, travel and decoration. The specialists and influencers pour all their creativity and ingenuity through their accounts with worldwide success.

Here, four Instagram accounts that – since long before the Covid era – show real houses and explain how to do things that were once unthinkable, such as laminate a floor, apply microcement or make a lamp from a cloth.

Personal style for a few pesos
Juli Vasile is Deco Por Dos Mangos (@decopordosmangos), in her profile she indicates: “Real houses with possible resources. Ideas, inspiration and tutorials to leave your home beautiful without spending a fortune ”. More than 700 thousand followers on Instagram attest that Juli is not just another decorator.

In her publications, the woman from Mar del Plata assures: “Your house is your refuge”, that with the 2020 lived it takes on special meaning. “Home became the office, the classroom, the restaurant, the cinema, the gym. It is up to us that it be a functional, pleasant and comfortable space ”, he adds. “You don’t have to aspire to have the perfect house that we see in photos. Showing real houses helps us all to love the ones we have more, ”he says.

The lack of budget never blocked her, on the contrary, she put her creativity to work to get it for a lower price and learn to do things yourself.

Breaking down stereotypes
The woman behind this account @ mamialbañil is Bernardita Siutti, who got tired of being dumped by the painter and decided to take action on the matter. He created and the growth was immediate (it already exceeds 300 thousand followers).

“I was lucky – or unlucky – to live in a very old house to which I had to do many things. The tutorials came on their own because every time I fixed one thing, another broke, ”he recalls. The message that prevails in his videos is that you can. “I try to teach things in an easy way. We tend to think that microcement is a NASA thing and that we need a specialized technician. And it is not so ”, he says.

Years ago, he was at a barbecue with friends and commented that he was laying microcement on the staircase. “Then they charged me and said ‘What are you doing, the bricklayer?’ and I replied that I was going to open an account for everyone to follow me. At first they were friends and family, but then I reached 1000 followers, 5000, 6000 and in the summer it exploded ”.

Order and cleanliness
@soyamodecasa prefers not to reveal his true identity. It gathers about 290 thousand followers on the Instagram social network. There he shares tips for keeping all the environments of the home clean and tidy. “Housekeeper” hides its name, but it is the face of home disinfection. A year ago he started Soy amo de casa, an Instagram account where he shares cleaning tips, advice on order and cooking.

In a short time he added more than 100,000 followers on Instagram. “I am very aware that there are people on the other side, so I try to be very responsible with the messages I communicate and to provide useful, quality and fun content every day,” he explains.

“Housework is not a punishment, but a means to make the home pleasant. I realized that there were no males talking about this and I decided to tell how I do things. This is how I am a House Master was born ”, says its creator.

Tips and trends
In the “Blog of decoration and beautiful things. Tips, trends and inspiration for your home ”, this is how Sofía Saraví defines this profile @DecoLookbook with more than 354 thousand followers. Among his most popular recommendations are where to buy cute wallpapers, suggested plants for the home, essential in the nursery.

His weekly posts provide triggers and accurate information to renew the environment.

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