Chinese media reported that a social media influencer died shortly after he appeared in a live broadcast on the Chinese version of the “Tik Tok” application, while drinking several bottles of a strong alcoholic drink.
network saidCNNThe influencer, called “Sanceng” or “Three Thousand Brothers”, was found dead just hours after his live broadcast, in which he participated in a competition with another influencer that involved drinking a very strong Chinese spirit.
The drink is called “bijiu” and contains an alcohol content that usually ranges from 30 percent to 60 percent, according to the state-run Shangyu news website.
The site quoted a friend of the influencer as saying that Sanqing had taken part in an online challenge known as “PK” against another influencer in the early hours of May 16.
He added that the results were broadcast live on his account on the Chinese “Douyin” network, similar to the “Tik Tok” application.
And “CNN” indicated that “BK” challenges include individual competitions in which influencers compete with each other to win prizes and gifts from viewers, and often include penalties for the loser, and this time it appears that drinking “bigio” was.
“I don’t know how much he drank before I saw him live,” said a friend of the influencer, Zhao. “But in the last part of the video, I saw him finish three bottles before starting a fourth.”
“The challenge ended around 1am and by 1pm, when his family found him, he was dead,” he added.
Zhao said his friend had a history of filming himself participating in similar contests involving alcohol and posting them on social media.
In recent years, a lot of controversy has been raised about the challenges and practices involved in social media, especially the “Tik Tok” application, whether in China or abroad.
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2023-05-27 17:49:50
