Indonesians are increasingly loving online shopping through social media, especially on TikTok Shop

KOMPA.com – Institute for Market Research and Consumer Behavior (consumer analysis) Populix publishes its latest usage report social media to shop online in Indonesia.

The report, entitled “Il Social Commerce Landscape in Indonesia “involved approximately 1,020 respondents aged between 18 and 55 living in Indonesia. The respondents expressed their views on social commerce in the period from 28 July to 9 August 2022.

Based on the Populix report, social commerce aka online (online) shopping through social media platforms is increasingly in demand by the Indonesian people.

Read also: Learn about Social Commerce, the phenomenon of shopping through Social Media

This is demonstrated by the presence of 86% of the total interviewees who made online purchases through social media platforms.

TikTok shop most used

photo" data-photolink="http://tekno.kompas.com/image/2022/09/25/08000077/orang-indonesia-makin-gemar-belanja-online-lewat-media-sosial-terbanyak-di?page=2" style="max-width: 100%;width:750px">Later.com Presents the TikTok store-Among the various social media in Indonesia, TikTok Shop is the most used social media platform for online shopping in Indonesia. The number reached 45 percent.

After TikTok Shope, the other social media most used by Indonesians for shopping are WhatsApp (21%), Facebook Shop (10%) and Shopping on Instagram (10 percent).

According to the Populix report received KompasTeknoFriday (9/23/2022), most Indonesians use social commerce purchase products such as clothing (61%), beauty products (43%) and food and drink (38%).

Not only that, there are about 31 percent of respondents who also buy cell phones and accessories through social commerce.

Read also: What is TikTok Shop and how to use it

The average money Indonesians spend on online shopping via social media is around IDR 275,000 per month.

Indonesians also said they would continue to use TikTok Shop and Facebook Shop and would consider using Instagram Shopping more for purchases in the future.

In terms of users, TikTok Shop is currently the medium most used by women. While WhatsApp and Instagram Shopping are mainly used by male consumers between the ages of 36 and 45.

According to Populix research, going forward, TikTok Shop users will continue to be dominated by women, especially those between the ages of 18 and 25 who live in small towns across Java.

Meanwhile, Instagram Shopping is expected to be dominated by consumers with high socioeconomic status (socioeconomic status / SES) and WhatsApp will be used more by older generations.

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