Then to the global market imported Samsung and overthrew Apple, Europe gained the market leader in the mobile market in the second quarter of 2021, China’s Xiaomi. The entire mobile market could see 14 percent growth, which analysts attribute to the opening and economic relaunch of the 2020 epidemic and closures.
Xiaomi can count 12.7 million handsets sold, an increase of 67.1 percent over the previous year. Behind it is second-place market leader Samsung, with the South Korean giant selling 12 million mobile phones on the old continent, a seven percent decline from 2020. Apple is stable in third place, with the iPhone 12 series still on sale in the first half of the year, as evidenced by 9.6 million apple phones shipped and a 15.7 percent increase.
English market analyst Strategy Analytics is up to date according to his data in Q2 2021, two other Chinese manufacturers went big in addition to Xiaomi. Oppo appeared in fourth place with an increase of 180 percent compared to the previous year, with 2.8 million mobile phones delivered, and in the fifth place, Realme, which is entering the European and thus the Hungarian market as a newcomer, produced a 1800 percent increase.
Chinese companies offering cheap mobiles are mainly sold in the Eastern and Southern European market. New mobile buyers in Russia, Ukraine, Italy and Spain have mostly turned to the Mi and Redmi series. But the Realme 8 series also got off to a good start among the low-end devices in Europe, with two million units sold by the rookie manufacturer in a quarter.
The market for high-end devices is still dominated by Apple, with the 5G and updated design introduced last year, the iPhone 12 has no rival in this segment. Samsung is also performing well with its 5G mobiles in the mid-range with the 2021 Galaxy A handsets, but Chinese manufacturers have been unable to capture the stifling mobile data, so they are not doing well in selling cheaper handsets.
The break-up of Oppo, Realme and Xiaomi over the course of two years is the result of U.S. sanctions against Huawei. The for new Huawei appliances already had to say goodbye to 5G modems, possibly as a stand-alone company in the mobile market Returning Honor can bring a little refreshment in mid-August.
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