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In the United States, Target traces its digital path between Amazon and Walmart

Posted on Nov 9, 2021, 11:15 a.m.Updated Nov 9, 2021, 2:09 PM

There is a place in the United States between the giants Amazon and Walmart. The competition from these two heavyweights has brought down many brands across the Atlantic: Amazon has imposed new standards, while Walmart, which remains the world’s leading distributor and the leading private employer in the United States, has invested heavily to follow the market. rhythm. Therefore, it is difficult to compete for smaller brands.

Some nonetheless manage to do well. This is particularly the case with Target. The fifth largest US general retailer (behind Walmart, Amazon, Kroger and Costco) has seen its market capitalization climb 66% this year and could generate record profits in 2021, with an operating margin expected to reach 8%.

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