Barely out and the first volume of Barack Obama’s memoirs, “A Promised Land”, is already shaping up to be a success. The publishing house has planned large: 3.5 million copies, just for the North American market. A welcome boost for booksellers in the United States. REPORTAGE
The first volume of Barack Obama’s memoirs was released in the United States on Tuesday and across the world. A promised land, published in France by Fayard editions, has already been translated into 25 languages and promises to be a bestseller. In the United States, we are already fighting it, from day one. At a bookstore in Brooklyn, New York, the vendor keeps restocking the stack of books, which is quickly melting. “It’s a crazy day, we sold 162 copies in less than 4 hours!”, Laughs Anthony.
“We receive calls from people who ask us if we are out of stock, because this is already the case elsewhere,” he says. The publishing house has planned wide for the memories of the Democratic president: 3.5 million copies, just for the North American market. A quantity so enormous that the publisher had to relocate the production: more than a million copies were printed in Germany and then shipped by boat to this point.
A helping hand for booksellers
However, this may not be enough. The memories of the 44th President of the United States were eagerly awaited by some Americans, but also by bookstores. “It’s going to be a huge boost for us, explains Anthony, because the Covid-19 really hurt us “.
One question remains: will Barack Obama break the record of his wife, Michelle Obama? The former First Lady has sold 14 million copies of his memories Becoming.
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