Home » today » Business » In marketing, convictions are necessary but they must be informed by data. It is the mix between these 2 elements that we call the insight!

In marketing, convictions are necessary but they must be informed by data. It is the mix between these 2 elements that we call the insight!





At a time when performance is at the heart of the recovery, we have no room for error. Convictions are always paramount, but why expose yourself when it is easy to ask your audiences directly what their expectations are?

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The use of studies has always been one of the best solutions to guide your strategy and actions. Digital is further accelerating the possibilities around 2 key aspects: the granularity of information and responsiveness! Whether it is to identify your ecosystem, prepare the launch of an offer or measure the sat ‘of your customers, studies are an essential foundation. They also meet all of your communication needs:

– Develop your notoriety during the collection of results,

– Create commitment in the collection and return process,

– Demonstrate your expertise by including it in a content strategy,

– Generate leads by downloading results,

– Allow your sales force to support their arguments and meet your prospects and customers.

Behind the studies, hides a multitude of beneficial effects that go far beyond the simple generation of data.

To fully benefit from this domino effect and maximize the return on investment of these studies, never lose sight of the fact that the key to the success of a study rests on only two pillars: its design and the choice of levers to activate.

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