Original title: The total box office of the Chinese mainland movie market in 2020 will reach 20.417 billion, the highest box office in the world
Reporter | Liu Yanqiu
According to the “2020Chinese film“Market Data Insight”, the total box office of the Chinese mainland movie market in 2020 is 20.417 billion. Affected by the favorable situation of epidemic prevention and control in China, China‘s movie box office output has recovered to 30% of last year, with an annual box office discount of US$3.129 billion, making it the world‘s highest box office movie market for the first year in history.
According to data released by the National Film Administration, the total box office of Chinese films in 2020 was 20.417 billion, a decrease of 66.5% compared with 2018 and a decrease of 68.2% compared with 2019. Since the resumption of work in the mainland film market on July 20, the box office of urban cinemas across the country has been 18.061 billion, a decrease of 26.6% compared with the same period in 2018 and a decrease of 39.2% compared with the same period in 2019.
Different from the strong correlation between word-of-mouth and box office in the past few years, movies that do not have an advantage in word-of-mouth in 2020 can also benefit from the scarcity of themes and content entertainment, but this is only a short-term characteristic of a special period. The play is still the most important consideration for the audience to evaluate a movie. In this year’s drama category, tears and love accounted for a relatively high average; among the production category, the average proportion of pictures and scenes may be relatively high due to the decrease in the number of imported blockbusters.
Combining with the supply situation of the mainland Chinese film market in recent years, the mainstream movie themes, genres, and content have been gradually released since July 20. This has not only brought about the “dark horse” caused by the squeezed demand for a long time, but also The similarity of the audience caused a situation where the box office of the film after admission was not as good as expected.
As of the end of 2020, the national theater resumption rate has reached 94.8%, but after six months of closure, theaters still bear greater cost risks in their operations. Since the resumption of work, theaters have reduced non-golden venues in their operations to control costs, and audiences have also made mutual choices in favor of golden venues, and the benefits of golden and non-golden venues have gradually increased.
Similarly, since the resumption of work, the number of theaters on weekdays has also been relatively reduced. The average number of screenings has decreased by 1.5% compared with 2019. This change is also in line with the change in audience viewing habits since the resumption of work, and the proportion of box office Last weekend, compared with the same period last year, it increased by 3.3 percentage points, and the trend of watching movies is more toward the weekend.
In previous years, IMAX3D was still the first choice for watching movies in special halls. Affected by the epidemic this year, although the output value of the 3D version of the movie in the special hall was still good, the overall box office dropped. After the resumption of work, the audience still favored the consumption of special halls, which contributed to the substantial increase in the overall box office of IMAX2D and CGS China Giant Screen 2D. Among them, the screening of “Yabai” is the largest, the longest, and the largest in the history of IMAX, with a box office of 15 million for 4 days and 106 per game.
“Data Insights on the Chinese Film Market in 2020” also shows that in 2020 the Chinese film market in China will have ten billion leading actors, namely Wu Jing, Huang Bo, Shen Teng, Deng Chao, Zhang Yi, Wang Baoqiang, Liu Haoran, Du Jiang, Ou Hao, Xu Zheng .
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Editor in charge: Yin Yue