The figures also show that the vast majority of orders, 81 percent, come from Belgian customers. Eleven percent of the sales go to Dutch beer lovers, 3 percent to French and 2 percent to German customers. The other 3 percent were consumers from several other European countries, as well as the US, Canada, Brazil, Mexico, China, Hong Kong and even Australia.
On average, there are two monthly sales sessions that are announced a few days in advance. Due to the corona lockdown, beer could not be collected for two months. In fact, when sales resumed on May 14, so many people surfed to the website that the server crashed.
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