Impact BBDO Secures Continued Partnership with BRF Sadia After Competitive Pitch
A Decade of Deliciousness Continues
Brf Sadia, a leading food brand in the Gulf Cooperation Council (GCC) region, has renewed its partnership with Impact BBDO for another three years. This extends a triumphant 12-year collaboration, solidifying Impact BBDO’s role as the creative agency of record. The decision followed a highly competitive multi-agency pitch,
demonstrating Impact BBDO’s continued strength in the market.
The renewed mandate underscores Sadia’s ambition to maintain its position as the number one brand in its segment within the GCC. Impact BBDO will continue to spearhead brand strategy, creative development, and campaign execution across the region, supporting Sadia’s innovation pipeline and regional growth plans.
Strategic Vision and Creative Prowess Win the Day
The pitch process was described as intensive, with numerous leading agencies vying for the prestigious account. Impact BBDO’s victory was attributed to its deep strategic understanding of the Sadia brand, bold creative vision, and ability to drive meaningful consumer engagement.
this understanding has been cultivated over years of collaboration, allowing impact BBDO to develop campaigns that resonate with Sadia’s target audience.
Ghassan Kassabji, chief executive officer of Impact BBDO Dubai and chief growth officer, MENA, expressed his enthusiasm for the continued partnership:
Sadia has been a valued partner of Impact BBDO for over 12 years, and we are proud to continue this journey together as thier creative agency. We look forward to building on our strong collaboration, doing big things together, and driving even greater impact for the brand and its consumers.
Ghassan Kassabji, CEO, Impact BBDO Dubai and Chief Growth Officer, MENA
Driving Innovation and Shaping the Future of Food
Beatriz Benedetti, head of marketing and innovation MENA at BRF Sadia, emphasized the importance of creativity in the brand’s strategy:
Creativity is a strategic asset for Sadia, and Impact BBDO has mastered the ability to turn bold ideas into business-driven results, delivering culturally relevant storytelling that aligns seamlessly with our brand and commercial strategy. We’re confident that together, we will push the boundaries of our brand and shape the future of food in the region.
Beatriz Benedetti,Head of Marketing and Innovation MENA at BRF Sadia
The partnership aims to strengthen Sadia’s emotional connection with consumers while solidifying its leadership in the rapidly evolving food industry. This includes supporting Sadia’s enterprising innovation pipeline
and regional growth plans.
BBDO’s Global Positioning: ‘Do Big Things’
This win reaffirms impact BBDO’s commitment to creative excellence and strategic impact, solidifying its position as a leading force in brand-building and storytelling within the region. The announcement coincides with BBDO’s unveiling of its first new global positioning in nearly 30 years: Do Big Things.
This reflects the agency’s ambition to drive meaningful creative breakthroughs and marketing shifts for brands worldwide.
FAQ: Impact BBDO and BRF Sadia partnership
- What is Impact BBDO’s role? Impact BBDO is the creative agency of record for BRF Sadia.
- How long has the partnership lasted? The partnership has lasted for 12 years and is now extended for another three.
- What are the goals of the partnership? The goals are to maintain Sadia’s position as the number one brand in its segment in the GCC,strengthen its emotional connection with consumers,and support its innovation pipeline and regional growth plans.
- What services will Impact BBDO provide? Impact BBDO will lead brand strategy, creative development, and campaign execution.
