10 years after entering Bulgaria, the largest chain for trade in furniture and household goods – IKEA, opened its third store in Bulgaria. The site, located in the Mall of Sofia, is the second for the company in the capital after the one on the ring road.
IKEA Mall of Sofia is in a new format for the company, as it is smaller than the other in Sofia. At the same time, it differs from the order centers in other cities in Bulgaria.
The store is located on 1200 square meters and offers more than 1000 items. The other products of the chain can be ordered and received at the site.
IKEA opens a third store in Bulgaria
It will cover an area of 1,200 square meters and will be located in a shopping center
“This year is special for us, as we are celebrating 10 years on the Bulgarian market. We are constantly developing our range of retail outlets so as to meet customer requirements and keep up with trends and innovations in the retail sector. IKEA Mall of Sofia is another example of this global omnichannel strategy (ed. sales strategy, both online and offline) of the company “, commented Nikos Ifantidis, who is the manager of” IKEA Bulgaria “.
The chain in our country is managed by the company “House Market Bulgaria”, which is part of the Greek FOURLIS Group.
It entered the Bulgarian market in 2011. Currently, the company has three stores in Bulgaria – two in Sofia and one in Varna, as well as two order centers in Plovdiv and Burgas.