“Ikea, but without the balls”: Danish furniture store chain Jysk starts huge offensive in our country

With the construction of a 60,000 square meter warehouse near our northern neighbors, furniture store chain JYSK, the “Danish Ikea”, continues its conquest of Belgium. “We are aiming for 125 to 130 stores here,” says country manager Frank Christant. Punishment for a retail chain whose name barely rings a bell.

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