52-12 months-aged Schäfer reported he has outlined three essential ambitions for Volkswagen underneath his helm. The to start with will be an exertion to make the manufacturer well-known with enthusiasts once again immediately after a number of scandals.
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“VW is a phenomenal world wide brand name and warrants to go back to exactly where it after was. It needs expense in items, but we also have to have to excite the brand by how we communicate to the media and the type of promoting we produce, “reported Schäfer.
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The 2nd main goal of the new management is to further more deepen the cooperation with the group’s companions in the sort of Škoda Auto, Seat, Cupra and the Volkswagen Business Autos part. In this section, Schäfer wishes to focus on streamlining the growth of prevalent sections or capabilities, decreasing generation expenditures and shortening the general enhancement, for case in point within just shared platforms.
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“Nevertheless, that won’t mean all cars will be much more alike. In truth, I hope the opposite. I think we have monumental prospective if we function together,” claimed the CEO.
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Thirdly, Schäfer has outlined a quite ambitious prepare in the context of the so-referred to as “double transformation” of the automotive market and industry. This indicates that not only combustion engines will be replaced by electric types, but also so-called autonomous automobiles, i.e. self-driving cars and trucks, will before long turn out to be electrical vehicles.
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In this context, Schäfer admitted that Volkswagen has a steep road to go, but believes the engineers are on the proper monitor and that the organization has created fantastic progress with the new voice control and driver assistant.
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The job interview also talked about the software program problems that Volkswagen encountered final 12 months and which likely triggered the close of the former head of the VW organization, Herbert Diess.
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“We need to have to study from this, hear much more to our prospects and be a chief,” he additional confidently. It is stated that the adjustments will now be obvious on the ID Excitement product, but also on the restyled ID 3 or on the new Tiguan or Passat.
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“We are doing work on better simplicity, not only with larger screens, but also with a less difficult consumer interface and menus. We have to offer you the maximum top quality, there is no justification for that,” stated the new boss, noting that the Volkswagen earlier hadn’t carried out sufficient to make its cars and software program user-friendly. “But that will modify,” concluded Schäfer.
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Thomas Schäfer, initially from Marburg, Germany, took up his new placement on 1 July this year, obtaining earlier held the exact same situation, but at Škoda Auto.
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