Home » Technology » Hurry up to buy the best highlighter in the world! The brand that produces it files for bankruptcy because of the Covid-19 …

Hurry up to buy the best highlighter in the world! The brand that produces it files for bankruptcy because of the Covid-19 …


After 20 years in the service of beauty, Becca Cosmetics is closing its doors.

On Wednesday February 24, make-up brand Becca Cosmetics posted a message on its Instagram feed, announcing the closure of its activities in September 2021. A painful message for fans of the brand. And above all, yet another proof of the negative impact of the coronavirus on many companies.

On the same subject

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Covid-19: the straw that broke the camel’s back

Founded in 2001, the brand took off on Instagram in 2016 thanks to the positive reviews ofinfluencers son its mythical highlighter “champagne pop”. After two decades in the business world, the brand announces its closure. In an Instagram post, posted on February 24, Becca cosmetics says this closure is the result of an accumulation of challenges. For her, the unexpected arrival of COVID-19, was unfortunately, the straw that broke the camel’s back and more than what the company could have endured. This closure is only a reflection of the situation facing cosmetic brands. According to NPD Group, the sales of beauty products decreased by 25% in 2020 compared to the previous year. Le Wall Street Journal meanwhile observed a drop of 61% in sales ofEstee Lauder, the parent company of the brand. Alarming figures.

A decision that will come into force in September 2021

According to the brand’s statement, the products Becca Cosmetics will be available for purchase online until the end of September 2021 or until they sell out. The company is also committed to continuing its work with various mental health organizations such as the JED Foundation or the Mental Health Mates, until its closure.

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